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Privacy Policy
Privacy Policy
Discretion and trust are the hallmarks of our every experience, and your privacy is no exception. When you engage with us, whether through our website, membership application, or curated experiences, you entrust us with something personal. We honour that trust with the highest discretion, safeguarding your information with the same care and intention that defines everything we do.
This Privacy Policy outlines how we collect, use, and safeguard your personal data (“Guest Personal Data”) when you interact with us. It is part of our Terms & Conditions, and by using our website or services, you acknowledge that you have read and consent to the practices described below. We may update this policy from time to time to reflect new measures, and the most recent version will always be available on our website.
If you have any questions, we invite you to reach out.
This Privacy Policy outlines how we collect, use, and safeguard your personal data (“Guest Personal Data”) when you interact with us. It is part of our Terms & Conditions, and by using our website or services, you acknowledge that you have read and consent to the practices described below. We may update this policy from time to time to reflect new measures, and the most recent version will always be available on our website.
If you have any questions, we invite you to reach out.
How We Collect Guest Personal Data
We collect personal data when you engage with us—whether by visiting our website, reaching out to our reservations teams, corresponding with us, using our services, or making a purchase. Each interaction allows us to gather the necessary details to ensure a seamless and personalised experience.
This includes information you provide directly, such as your contact details, preferences, and past interactions with us. Additionally, when you browse our websites, certain data is collected automatically through cookies and similar technologies to enhance your experience and refine our offerings.
Beyond direct interactions, we may receive personal data from our third-party affiliates, partners, or marketing companies with whom we maintain established relationships. We may also receive guest information from trusted partners—such as travel agents, ad networks, behavioural advertising vendors, market researchers, and social media platforms—who help us tailor invitations and recommendations to your interests.
Each piece of information, whether gathered through our own channels or shared by reputable third parties, is handled with the utmost discretion and used solely to enrich your relationship with us.
This includes information you provide directly, such as your contact details, preferences, and past interactions with us. Additionally, when you browse our websites, certain data is collected automatically through cookies and similar technologies to enhance your experience and refine our offerings.
Beyond direct interactions, we may receive personal data from our third-party affiliates, partners, or marketing companies with whom we maintain established relationships. We may also receive guest information from trusted partners—such as travel agents, ad networks, behavioural advertising vendors, market researchers, and social media platforms—who help us tailor invitations and recommendations to your interests.
Each piece of information, whether gathered through our own channels or shared by reputable third parties, is handled with the utmost discretion and used solely to enrich your relationship with us.
Guest Personal Data We Collect and Purpose for Processing
We collect personal data with purpose—to understand your preferences, to refine every touchpoint of your experience, and to ensure your safety and security at every turn. Below is an overview of the information we collect and why we collect it.
Full Name
To recognise and engage with you personally, tailor our offerings to reflect your preferences, verify your access to our services, and fulfil legal and regulatory requirements. Your name is the foundation of our connection.
Personal Characteristics (e.g., age, date of birth, gender, marital status, nationality)
These details help us refine your experience and enhance our offerings, ensuring our offerings align with your tastes, interests, and lifestyle. It allows us to better understand your interests and aspirations, personalise recommendations, improve our communications, and develop new experiences that align with what moves you. It also enables us to seamlessly fulfill and follow up on transactions and requests for products, services, support, and information. This ensures every interaction with us feels effortless and intuitive.
Contact Information (e.g., address, phone number, email)
To stay connected, to provide updates on your experiences, and to share invitations, inspirations, and offerings we believe will speak to you.
Government-Issued ID (e.g., passport number, national identification, social security number where required)
For security, compliance, and to ensure seamless reservations and arrangements for you.
Health-Related Information (e.g., information about physical or psychological state of health, dietary needs, prescriptions, vaccination records)
To safeguard your well-being and that of your fellow members, to anticipate potential risks, provide informed guidance, and ensure your comfort throughout your experience. In the event that medical care is required, this enables us to respond swiftly and appropriately. Additionally, it enables us to tailor our services to your needs, ensuring every detail is considered with your safety and peace of mind at heart.
Financial Information (e.g., credit card details, financial institution information)
To facilitate transactions, process payments, provide refunds where necessary, and safeguard against fraudulent activity.
Online Behaviour & Engagement (e.g., browsing history, preferences, time spent on our site)
To refine and enhance your experience with us, ensuring that our website and digital touch points respond seamlessly to your preferences.
Authentication Information (e.g., login credentials, passwords)
To verify your identity, maintain account security, and protect against unauthorised access or fraudulent activities.
Special Category Data
Some details go beyond preferences—they reflect deeper aspects of who you are. In some cases, we may collect sensitive personal data, whether because you choose to share it with us or because it naturally arises through your interactions with us. This may also be necessary to assess the suitability of an experience. The personal data we may receive includes details about your:
We handle all sensitive data with the highest level of confidentiality and process it only with your consent or as required by law.
- Dietary requirements which may disclose your religious or philosophical beliefs
- Health
- Race or ethnicity
- Sex life or your sexual orientation
- Political opinions
- Trade union membership
- Genetic and biometric data
We handle all sensitive data with the highest level of confidentiality and process it only with your consent or as required by law.
Disclosures of Guest Personal Data to Third Parties
Within Our Family of Companies
To enhance your experience and refine our services, we may share your data with our affiliated entities, including subsidiaries, parent companies, and future members of our group.
Trusted Service Providers
We work with carefully selected partners who help us fulfil our obligations to you—whether by processing transactions, providing technical support, logistical operations, arranging transport and accommodations, or assisting in service improvements. These providers act on our behalf, and we require them to uphold the same high standards of confidentiality and security.
Curating a Personalised Experience
To better understand your preferences and provide more relevant offerings, we may share certain details with affiliated brands and trusted marketing partners. This ensures that the experiences, communications, and offers you receive align with your tastes and aspirations. In some cases, social media platforms, advertising networks, and analytics providers may process data for targeted advertising and audience insights. If you engage with us on social media—whether through hashtags, plugins, or interactions—we may share, display, or highlight your content as permitted by the platform’s policies.
Legal and Safety Obligations
There may be times when we must disclose information to comply with legal processes, governmental requests, or regulatory requirements. This includes instances where we must investigate fraud, ensure security, prevent harm, or protect the rights of our guests, our company, or others.
Business Transactions
Should our company undergo a reorganisation, merger, acquisition, or sale, your information may be transferred as part of that process to ensure continuity in service and guest care.
Market Research & Business Development
We may share anonymised or aggregated insights with research institutions, advertisers, or analytics firms to refine our offerings and advance our understanding of luxury travel preferences.
Guest Engagement & Recruitment
From time to time, we conduct surveys and questionnaires to enhance our experiences, and we may share insights with partners. Similarly, if you apply to collaborate with us—as a vendor, partner, or team member—we may process and share relevant data in the recruitment process.
We share only what is necessary and uphold strict confidentiality standards to ensure your privacy remains safeguarded.
Your Rights & Requests
You are always welcome to reach out to us should you wish to update your personal information or inquire about the data we hold. Upon request, you may:
We remain committed to handling your requests with the care and diligence they merit.
- Access your Guest Personal Data
- Rectify or Erase your Guest Personal Data
- Restrict Processing
- Halt Processing based on an objection
- Raise any concerns or complaints
We remain committed to handling your requests with the care and diligence they merit.
Managing Cookies
Like most websites, we use cookies to enhance your experience and tailor our services to you. These small data files help us refine our offerings, remember your preferences, and create a seamless experience across our digital spaces.
Your control over your browsing experience is paramount. Most browsers allow you to manage your cookie settings—enabling you to delete previously stored cookies or block new ones entirely. Please note that restricting cookies may affect the functionality of our website and limit certain features designed to elevate your experience.
For detailed guidance on adjusting your cookie preferences, we recommend exploring your browser’s settings. Mobile devices may offer different settings, so checking your device’s settings can help ensure you maintain the level of privacy and personalisation you prefer.
If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your rights, please contact us.
Your trust is the foundation of everything we do.
Your control over your browsing experience is paramount. Most browsers allow you to manage your cookie settings—enabling you to delete previously stored cookies or block new ones entirely. Please note that restricting cookies may affect the functionality of our website and limit certain features designed to elevate your experience.
For detailed guidance on adjusting your cookie preferences, we recommend exploring your browser’s settings. Mobile devices may offer different settings, so checking your device’s settings can help ensure you maintain the level of privacy and personalisation you prefer.
If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your rights, please contact us.
Your trust is the foundation of everything we do.
